Retail Strategist
Franchise & Corporate Expert
Leadership Mentor

Who We Are

We are a team with over 20 years experience

At NOW OWN Consulting, we are a team of dedicated professionals with over 20 years of international retail experience. Our mission is to empower retailers by sharing our deep insights and innovative strategies tailored to meet the unique challenges of the retail landscape. Under the guidance of Irina Ivan, our firm is committed to fostering strong partnerships with businesses in the retail sector. We pride ourselves on our hands-on approach, utilizing real-world knowledge to provide practical solutions that drive success. Our expertise covers all facets of retail, from optimizing operations to enhancing product management and boosting employee engagement. We believe in integrating seamlessly into your business, working collaboratively to achieve your goals. Passionate about the retail industry, we view our clients’ successes as our own. At NOW own Consulting, we are here to support your journey toward lasting growth and profitability

BRANDS MANAGED AND/OR CONSULTED OVER TIME

Working process

Most amazing working steps to start

Consultation

We inform ourselves and come to an agreement regarding your project.
01

Detailed Proposal

We come up with a concrete proposal that meets the established objectives.
02

Project Installation

We put the designed plan into action to achieve the objectives.
03

Final Inspection

We meticulously evaluate the results and make adjustments accordingly.
04

Bucharest, ROMANIA
home@now-own.com

WHY CHOOSE US

We offer a distinctive approach

At NOW OWN Consulting, we offer a distinctive approach to addressing your business needs, driven by our dedicated team with extensive experience in the retail industry. Our consultants blend deep insights with practical knowledge, honed from over 20 years in senior management roles across Europe.

More Than Just Consulting​

We view ourselves as your committed business partners. By cultivating strong relationships with our clients, we ensure a thorough understanding of your unique challenges and goals. Our aim is to deliver timely solutions that align with your budget while maximizing value and return on investment.

Navigating Change with Transparency​

Understanding the complexities of change is at the core of our philosophy. We prioritize transparency to shield you from potential risks, guiding you through every step—prioritizing initiatives, selecting solutions, and maintaining effective implementation strategies.

Our Core Strengths

Expertise and Experience

Our diverse team of specialists brings a wealth of knowledge to tackle any challenges you encounter in the retail sector.

Market Insight and Strategy

We continuously analyze emerging trends and market dynamics, crafting strategies that enhance your competitive advantage.

Cost Efficiency

Our innovative approaches optimize your operations, helping you reduce costs while maximizing resources to boost profitability.

Technology-Driven Solutions

We leverage cutting-edge technologies and innovative practices in retail management, modernizing your business processes and preparing you for the future.

Results That Matter

We define our success by the tangible results we deliver, ensuring improved business performance and fostering sustainable growth.

Collaborative Partnerships

With a vast network and strong local partnerships, we’re poised to help you seize opportunities that elevate your business.

Tailored Solutions

We recognize that every business is unique. Our strategies are customized to meet your specific needs and objectives

Training and Development

We invest in your team’s growth by offering training programs that enhance skills and knowledge, empowering your workforce.

Experienced & Innovation

MEET OUR TEAM

20

+
Years Of Experience
Irina IVAN - CEO & FOUNDER

End-to-end business | Franchise & Corporate | All sides of retail

Irina Ivan is a retail strategist with two decades of hands-on experience, covering every side of the industry. She has built and scaled international brands across both franchise and corporate models, mastering the entire business cycle from the very first step to full execution.

Her work brings clarity, authority, and structure to companies navigating complex retail environments.

15

+
Years Of Experience
Cristina Momoc-Coman - partner

Market Research & Strategic Scouting Expert

Cristina combines more than 15 years of retail expertise with a sharp analytical mindset. Focused on research, scouting, and detail-oriented strategy, she identifies opportunities and blind spots before they surface, helping companies make confident and informed decisions.

Her talent is in turning data into direction — connecting market dynamics with strategic clarity. At NOWown, Cristina strengthens the consultancy with her ability to map trends, analyze, and provide the insights that shape long-term growth.

10

+
Years Of Experience
Tomáš Sasák - partner

Visual Merchandising Strategist

Tomáš is a skilled and experienced professional in visual merchandising, specializing in creating engaging and effective in-store environments that drive sales and enhance customer experiences.
With a strong eye for detail and a commitment to high standards, he consistently delivers product presentations that align with brand identity and resonate with customers.

Leveraging his analytical expertise, Tomáš interprets sales data to refine strategies and implement visually compelling solutions tailored to market trends. His adaptability and precision allow him to manage change effectively, ensuring every project is executed to perfection. Dedicated to innovation and excellence, Tomáš is a valuable asset in elevating brand presence and achieving measurable success.

10

+
Years Of Experience
ADINA MARIN - partner

HR, Finance & Legal Compliance Specialist

Adina brings over 10 years of experience in HR, accounting, and legal compliance, combining precision with empathy in everything she does. Her expertise bridges people and process, ensuring that every decision — from contracts and payroll to procedures and reporting — is both compliant and human.

Organized, pragmatic, and deeply trustworthy, she brings structure and stability to every project. At NOWown, Adina ensures that the people, numbers, and legal frameworks work together seamlessly — keeping the business grounded, safe, and ready to grow.

Giving Support To Companies

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SUCCESSFUL PROJECTS
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STORES
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AWARDS ACHIEVED
BRANDS MANAGED AND/OR CONSULTED OVER TIME